Can Technology Help Marketing Become More Creative?
Consider content. Not a very sexy or glamorous word. But in many ways, content is the never-ending mandate of marketing these days. Advertising content. Business content. User-generated content. Rich content. How do companies create it? Manage it? Deliver it? Receive it? And, most importantly, how do they transform it into relevant, engaging interactions with their audience? That's the opportunity and that's where we come in. We have a considerable background in web and user-experience technologies. But we're also marketing and creative professionals with considerable backgrounds in those disciplines. This convergence means we can take something like content and create conversations and experiences with it. Or build a community around it. Or launch a viral campaign around it. SEO, SEM, blogs, podcasts, online campaigns, video, social networking, emails and more. You name it, we're thinking about it. The strategic and creative plan for it and the technology that will liberate it.
The choices out there are many and multi-channel. Our familiarity with the latest technologies and digital tools is a key asset and helps keep our clients innovative and up-to-date in their marketing approach.
Our strategic services combine your business objectives, research, and brand positioning with creative thinking to meet your marketing goals. Through our collaborative process, we'll develop recommendations around media buying, marketing strategy, creative strategy, appropriate technology solutions, and metric and measurement approaches. Once the strategy is set, our multi-discipline team works with you on the process of tactical planning and execution of your campaign or program.
Every campaign and program created by iDes is set up to provide actionable intelligence. With a set of customized reports, you'll get the most meaningful measurements of your campaign to quickly gauge current effectiveness and to optimize campaigns and programs in the future.
iDes integrates your web platforms with Google AdSense, enabling you to start earning advertisement revenues from the day your site goes live. Our services include effective ad placement, display, and contextualization. Rather than simply including code blocks to serve advertisements, we make sure that your ads appear where they are most likely to be clicked, and that they are relevant to the content on your page. We help you create granular targeting mechanisms based on geography, demographic, and many other factors.
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